Unleashing the Power of Partnerships
Who has your NEXT customer
as their CURRENT customer?
How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts?
Or, a London taxi-cab dispatcher work with a make-up retailer to build a $100 million brand?
Why are companies like Converse acting like Renaisance-era art patrons? Or B2B brands like a software company acting as a book publicist to sell more software (and more books)?
Who can you partner with to increase demand for the products and services you sell?INSIDE BRANDSCAPING
"This just may be the best business book I've read in 2012! Andrew Davis has hit a home run!"Bernie Borges | Author, Marketing 2.0: Bridging the Gap between Seller and Buyer Through Social Media Marketing, Founder & CEO, Find & Convert
“Brandscaping is one of the few business books that’s both an intellectual adventure and a practical guide at the same time."Nick Patrissi National Marketing Director & Business Development | Trend Offset Printing
"Brandscaping's examples will stimulate ideas you can use for your business. The best marketers will read this book and change their ways because of it."Mike Volpe | Chief Marketing Officer | Hubspot
"Finally, we have a framework with which to implement content of all kinds -- the Brandscape. Chock full of examples, this is a must-read for any modern marketer."Brian Massey | Author of Your Customer Creation Equation
"Brandscaping crystallizes today's marketing issues with a unique blend of success stories, and in the trenches insight."Steve Rotter | Vice President, Marketing, Brightcove & technology entrepreneur
"Brandscaping holds the promise of redefining tired notions of paid, earned and owned media..."Mike O’Toole | President and Partner, PJA Advertising
"Gamechanging!"Steve Rotter | Vice President, Marketing, Brightcove & technology entrepreneur
"I couldn't help but read Brandscaping overnight! I just couldn't put it down. "Philip Johnson | Business Owner, Maui Inbound Marketing Agency
Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping puts his common sense approach to work for you.
In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Today, after selling Tippingpoint Labs, Andrew Davis shares his insights and ideas in workshops and speaking engagements around the world.
He's been featured in The New York Times, USA Today, International Business Times, The Boston Globe, CBS News and hundreds of other media outlets.