Unleashing the power of partnerships.
Who has your next customer
as their current customer?
How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts?
Or, a London taxi-cab dispatcher work with a make-up retailer to build a $100 million brand?
Why are companies like Converse acting like Rennaisance-era art patrons? Or B2B brands like a software company acting as a book publicist to sell more software (and more books)?
Who can you partner with to increase demand for the products and services you sell?
Just here to buy the book?
The Story Behind Brandscaping
Want to understand the power of partnerships?
Let Andrew tell you about the first time he saw Brandscaping in action. (Hint: It involves Tony Bennett and the Muppets.)
Read the Introduction For Free!
Should you read this book?
Look, if you want to raise awareness for your brand, buy advertising—lots of it.
Buy banner ads, Facebook ads, and sponsored tweets. Buy Google Adwords and television commercials. Buy space in magazines and air time on the radio. But realize this: the space you buy isn’t permanent, and the time you buy is fleeting.
If you want to buy advertising, don't read this book. If you want to increase demand for the products and services you sell, this book is for you!